Filinvest brings "I OWN MY DREAM" advocacy to Cebu

Gotianun-led developer, Filinvest Land, Inc. (FLI) steps up its advocacy to build the Filipino dream with its campaign caravan and property festival today in its hometown, the "Queen City of the South."

Filinvest carries on its 'dream-building' mission by presenting its developments to Cebu. The property festival will showcase key projects in Cebu including the exclusive seaside residential enclaves in Cebu's newest lifestyle capital, the 50-hectare City di mare in south road properties (SRP) - the Amalfi and Sanremo Oasis. It also features mid-rise condominium One Oasis at the uptown district of Mabolo, Cebu.

Legacy of Dream Building

"it's never too late to set on a new dream and 'own' it. Just like how our founders, Andrew Sr. and Mercedes Gotianun envisioned their dreams for their family and building dreams for every Filipino," said Tristan Las Marias, senior vice president and Visayas and Mindanao Cluster head of FLI.

It was in Banilad, Cebu City where the Gotianun's built their first residential subdivision in the 1960s. Since then, Filinvest has become one of the largest, most-trusted and diversified real-estate developers in the country with over 150 ongoing residential developments in 45 key cities and 18 provinces across the country.

"Cebu will always be 'home' to Filinvest. From its humble beginnings in this city, Filinvest has become one of the most-trusted and largest property developers in the Philippines."

Filinvest has stregnthened its presence in Cebu with a myriad of developments in residential, office and hotel. These developments include the luxurious condominium project Serulyan Seascape macta, the exclusive residential communities Aldea del Sol, Corona del mar and Mactan Tropics, Cebu Cyberzone office towers in partnership with the provincial government of Cebu, Quest Hotel and Grand Cenia Residences, and Crimson Resort and Spa in Mactan.

I Own My Dream

Inspired by the success story of its founders, Filinvest has launched "I OWN MY DREAM," an advocacy that aims to empower Filipinos to work hard to achieve their dream of a better life and a brighter future for their loved ones to show its commitment to fulfill more Filipino Dreams.

"Theirs is a testimony that anyone can achieve their dreams through hard worj and passion. It is the very foundation of how the company came to existence. With this campaign, we want to motivate new generations of Filipino dreamers and doers," added Las Marias.

Meanwhile, dream advocate Yap said "he feels honored to be part of FLI's advocacy to touch Filipinos' lives." Yap carved his career in show business quite late than most actors yet he scored numerous acting awards since he starred in a hit primetime TV series.

Filinvest believes that Yap personifies I Own My Dream, "because he represents the Filipino Dreamer who is enjoying great success because he dared to pursue his dreams. He is definitely an inspiration that you can carry on a dream at any age," said Las Marias.

Joyride to Your Dream home Raffle Promo

Home buyers of FLI are up for a surprising treat with its "Joyride to your dream home raffle promo" that gives sixty lucky home buyers a chance to win Php25,000 each in the three monthly raffle draws, and three more winners the chance to drive home their brand-new Toyota vehicles such as Wigo G AT TRD; Innova G DSL MT; or the FJ Cruiser at the grand draw.

"Now that they have their dream homes at Filinvest, our home buyers even have the chance to drive a dream car with this new promo," emphasized Las Marias.

"With I Own My Dream campaign and Joyride to your dream home raffle promo, we wish to give back to the community, and continue to inspire a nation that time and again, have showed the world its tenacity and perseverance despite challenges in achieving their dreams. Filinvest shall continue to dream with you and build dreams for every Filipino," said Las Marias.

BPI sets new banking trend with Make the Best Happen Campaign

Bank of the Philippine Islands (BPI) is setting a new trend in banking with its Make the Best Happen campaign. Over and above offering its range of products and services, BPI first of all wants to support its clients by helping them focus on their life aspirations.

BPI, the first bank in the Philippines and in South East Asian region, has a wide range of consumer, corporate, and investment banking products and services. In a statement, Cezar P. Consing, BPI President, said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.

The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one's net worth, cash flow requirements, and even emergency funds.

Based on this initial assessment, BPI helps clients create a game plan, mindful of their budgets, goals, risk profile and investment options.

"BPI empowers Filipinos to make the best of their lives happen through its innovative and accessible financial solutions," Consing said. "We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client."

Tricia Quiambao, Head of BPI's Strategic Management, said BPI's Make the Best Happen campaign is a different look on banking. "We put a premium on understanding our clients and their needs, whether it's to travel, or start a business, or fund their children's education," she said.

"As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster and more efficiently."

Rally Jereza, BPI Division head for Visayas and Mindanao,a dded: "Cebu has been a hub of out-of-the-box thinking, and BPI feels right at home with our trendsetting solutions. With Make the Best Happen, we aim to expand the conversation with our clients and friends, beyond solutions and into actual life and lifestyle choices."

The microsite devoted to the Make the Best Happen campaign - makethebesthappen.ph - addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. Its content is enriched every week with updated content derived from current areas of interests.